The Basketball Africa League (BAL), launched by the NBA and FIBA, is Africa’s premier basketball league. The BAL Kalahari Conference event in Morocco brought fans, players, and stakeholders together to celebrate the sport. Webloo partnered with BAL to boost visibility, engagement, and ticket sales through a targeted marketing campaign.

Inspired by nightlife event postersWebloo executed a multi-channel strategy combining paid ads, influencer marketing, media outreach, and direct sales. We launched targeted campaigns, optimized budgets, and localized content in Arabic, French, and English to reach diverse audiences. Influencer partnerships expanded BAL’s reach, while TV, radio, and billboard placements in Rabat and Casablanca strengthened its presence. We also developed a sales funnel, multilingual promotional materials, and community outreach efforts to drive ticket sales., BPM’s bold, condensed headline typeface allows the brand to feature artist names more prominently in communications.

Our campaign boosted engagement, increased ticket sales, and strengthened BAL’s brand visibility. Strategic messaging and outreach helped BAL connect with Moroccan basketball fans and expand its influence across Africa.