CAF
Sports
2 weeks
Art Direction, Creative Production, Brand Identity
The Confederation of African Football (CAF) is the governing body of African football and the organizer of major continental competitions, including the Africa Cup of Nations. Webloo collaborated with CAF to produce the official AFCON 2025 logo reveal video, delivering a high-impact visual moment ahead of the tournament.
Webloo led the creative direction and full production of the AFCON 2025 logo reveal video. This included casting, scheduling, and art direction, followed by execution through VFX, animation, and high-end post-production. The project was supported by a custom official soundtrack, developed to elevate the emotional and ceremonial impact of the reveal.
The logo reveal video generated strong engagement and positioned AFCON 2025 with a bold and memorable introduction. The combination of striking visuals and an official soundtrack helped create a powerful launch moment that resonated across digital and broadcast platforms.