CAF
Sports
2 weeks
Art Direction, Creative Production, Brand Identity
The Confederation of African Football (CAF), is the governing body of African football, organizing major tournaments such as the Africa Cup of Nations. Webloo collaborated with CAF to produce a high-impact video and design the official AFCON 2025 logo, shaping the visual identity of one of the continent’s most prestigious sporting events.
Webloo managed casting, scheduling, and full creative production from concept to execution. We developed a strong visual identity through ideation, moodboards, and art direction and brought the project to life with VFX, animation, and precision editing. Our team also designed the official AFCON 2025 logo, which combines modern design and Moroccan Zellij craftsmanship to reflect the tournament’s rich heritage.
Webloo delivered a visually striking video and a bold, memorable logo that reinforced CAF’s brand presence and engaged audiences across multiple platforms.