Hourglass Cosmetics partnered with Webloo to enhance its digital presence through a website redesign and brand guidelines that reflect its commitment to ethical beauty, including its transition to being fully vegan and cruelty-free. The revamped website offers an engaging user experience, showcasing innovative products and campaigns like the Eye to Eye initiative, which emphasizes animal welfare. With a sleek design and informative content, the site effectively communicates Hourglass's values while fostering customer engagement and loyalty in the competitive beauty market.

Hourglass Cosmetics has achieved significant success through its partnership with Webloo for website redesign and brand guideline development. The collaboration resulted in a sleek, user-friendly website that effectively showcases Hourglass's commitment to ethical beauty, particularly its transition to being fully vegan and cruelty-free.

We expanded a previously-limited color approach to match the energy of the music community, combining electric hues that recall buttons on DJ controllers with trustworthy neutrals.